As you might know my job is marketing and one of my expertises is tracking and tracing everything, anywhere, anyhow and act upon that data. Sorry focks…it’s part of the job. Recently I went to a meeting of “Platform Innovatie Marketing” and I saw a cool tool there called Clickheat.
Clickheat visualizes the clicks on your pages by creating a heatmap, you know the kind of images you see on tv when they show a heatimage. Cool! The images are based on the amount and location of the clicks. Ofcourse…by now this blog and my website are running tests as well. I think the tool is definatly worth looking at it.